RENT-A-CHIEF
MARKETING & EXECUTIVE LEADERSHIP CONSULTING FOR SMALL TO MID-SIZE BUSINESSES AND PRIVATE EQUITY PORTFOLIOS. LEARN MOREWHAT WE DO
Need to increase market share, reverse sales declines, achieve record sales campaign performance, drive growth, develop a healthier leadership team, launch a new product, build better brand awareness or lead a complete brand reinvention?
24K Brands is a management, marketing and executive development consulting agency that builds champion brands. Our difference: Strategy + Execution. We deliver C-level expertise across multiple industries—including professional implementation of the highly popular Entrepreneurial Operating System® (EOS®) to strengthen The Six Key Components™ of your business. But we don’t just offer ideas and walk away. Our Hub & Spoke Model helps you tackle critical projects at record pace, while also giving you the flexibility to dial your efforts up or down based on objectives and budgets. And our network of specialty agencies and independent consultants helps you bypass cumbersome agency RFPs and succeed today.
WHY 24K?
20 years of B2b & B2C marcom solutions
High Impact Results
Allstate Sports Marketing, Sponsorship & Specialty Lines
- Increased annual policy sales 42% by repositioning Allstate Motorcycle from “protecting rides” to “protecting bikers” via agent-centric and passion-forward strategy. Allstategarage.com was shortlisted at 2008 Cannes. Received 2009 North American Bronze EFFIE Award for “We Speak Biker.”
- Achieved record engagement and opt-in rate via largest multi-media Allstate college football sponsorship campaign to date: Bergwood.net, including first-ever online merchandise and CRM program.
McDonald’s
- Managed $30MM+ local marketing and media campaigns across 500 stores and 5 co-ops, including pricing recommendations and sports sponsorship activation (Chicago Bulls/Blackhawks/Bears/Sky), resulting in highest cash flow, transactions and sales in the history of the co-op, during the thick of a U.S. recession.
- Helped launched the new Dollar Menu at Breakfast, which reversed declining transactions, sales and gross profit while growing market share 4 points vs. Dunkin Donuts and Starbucks. (This program was the catalyst for McDonald’s nationwide turnaround behind All-Day Breakfast.)
- Drove investment in National “Urban Re-imaging” Program to revitalize stores through insights from groundbreaking research efforts in downtown Chicago restaurants.
Renters Warehouse
- Helped drive a 4x jump in annual sales, a 3x increase in properties under management and growth from 2 to 42 markets in over 25 states in just 4 years.
- Earned 8 successive placements on the 500|5000 list of fastest-growing private companies, as well as 22 American Business Stevie Awards and numerous Best Places to Work awards.
- Doubled revenue YOY and improved ROI by optimizing lean $6-12MM media campaigns nationwide, including local and national radio and multi-channel digital and social media marketing.
EOS® RESOURCES
Professional Implementation of EOS runs through the heart of all of our management and executive-level consulting. When you’re ready to dive into the proven and practical EOS model, check out the resources below. You can also schedule a free 90-minute meeting and learn more about professional EOS Implementation at 24KCoaching.com.
START HERE
Want to know how your business is performing against The Six Key Components™?
FREE DOWNLOADS
Decide!
by Gino Wickman
- The only reason you have a problem is that you haven’t made a decision.
- Improve your team’s decision-making skills.
- Many leaders are frozen with uncertainty, which holds their companies back from achieving their full potential. Leaders struggle with two challenges when trying to make good decisions: making bad decisions, and taking far too long to make them!
- This eBook will help you and your leadership team make better and faster decisions.
Check out the Traction Library! Dowload a FREE chapter by clicking on any of the books below.
WANT MORE TRACTION?
Working with an EOS Implementer is just the beginning. Give your team the right information and tools to implement the Entrepreneurial Operating System® (EOS) purely throughout your organization. Learn more about all 5 books in the traction library and recieve bulk discounts.
Meet Pam
Pam Kosanke, Founder & CEO of 24K Brands
Pam Kosanke is the definition of “proven marketing professional.” With deep experience at both the corporate and agency levels, she’s operated as a CEO, CMO, VP, senior account executive, and leader of her own branding firm. Her resume is a collection of measurable, real-world accomplishments-increasing market share, reversing sales declines, achieving record sales campaign performance, driving growth, winning awards, successfully launching products, building brand awareness and leading brand reinventions.
With industry experience ranging from consumer packaged goods and international franchising, to sports marketing and retail, it’s hard to find a challenge Pam hasn’t faced, a goal she hasn’t reached, or a crisis she hasn’t navigated. Whether it’s marketing, advertising, brand-building, sponsorships or digital and social media, she’s delivered results for big brands like McDonald’s, mid-sized brands like Renters Warehouse, and entrepreneurial brands like her own firm, 24K Brands.
The common denominator? Drive, grit and natural leadership. Even in her extensive athletic career, Pam has never been merely a “player.” She’s been the captain, the MVP, the Academic All-American, the coach. Clients love her because she brings that passion and positive attitude to their brand, their company and their people. They trust her because they know she’ll always leave it all on the field for their brand and their people. And they remain loyal because no matter how competitive the marketplace, she always helps them win.
Hub & Spoke Model
With 20 years of experience in marketing, advertising, media and executive leadership roles across multiple industries, 24K Brands has curated an impressive partner network at best-in-class rates. This Hub & Spoke Model gives you access to proven agency and independent talent to perform the right task for the right project at the right price. Our matchmaking skills protect you from the pitfalls of “full-service” agency solutions and put you in the fast lane past RFPs and negotiations.
Aerial Views
Even the best management teams need extra C-level aerial cover to help support their vision and see around corners. And sometimes you want to hear an outside perspective before committing to director-level training or new department build-outs. 24K Brands gives you a flexible, fast-paced resource that brings immediate executive-level leadership while you assess long-term solutions. Need a generalist consultant? We can provide that. Need an outsourced/in-house “spoke” of expertise instead. We can do that, too.
Request a FREE 90-minute EOS® session to see if this popular and proven system is right for your business and team.
EOS® Implementation
24K Brands is a Professional Entrepreneurial Operating System® Implementer. Thousands of entrepreneurial companies around the world already run on The Entrepreneurial Operating System. EOS® works in any entrepreneurial company-across all industries and business models-to help you clarify, simplify and achieve your vision.
Request a FREE 90-minute EOS® session to see if this popular and proven system is right for your business and team.
What is EOS®?
EOS®, the Entrepreneurial Operating System®, is a set of simple concepts and practical tools that have already helped thousands of entrepreneurs get the most out of their businesses. Basically, EOS® helps you and your leadership team get better at three things:
- Vision. Get everyone in your organization 100% on the same page with where you’re going and how you plan to get there.
- Traction®. Instill focus, discipline and accountability throughout the company so that everyone executes on that vision-every day.
- Healthy. Help your leaders become a more cohesive, functional and healthy team.
By mastering this simple way of operating, leadership teams at growth-oriented companies improve-continually, systematically and permanently. What does it work so well? Four reasons:
- It’s Built for Busy Entrepreneurs. EOS’s tools can be easily applied in a fast-paced small business. There’s no theory or management fads. Just useful tools that help people get more of the right stuff done every week.
- It’s Based on a Holistic Model and Approach. EOS® doesn’t treat symptoms. It helps you cure the “whole body” by strengthening the Six Key Components™ of your business: Vision, People, Data, Issues, Process and Traction.
- It’s Designed to Solve Issues Once and For All. By helping you and your team focus on the “root cause” of your issues, EOS® takes you below the surface to produce real and permanent change.
- It Delivers Focus, Discipline and Accountability. EOS® is a simple framework for defining what’s important, who owns it and exactly what success looks like. With every member of your team accountable for a handful of goals and numbers, you’ll get better results, consistently.
Brain Meets Brawn
It’s sometimes said that “advertising creative is art in overalls,” and that’s exactly our approach at 24K Brands. Whether you need a new name, logo, website, social media content, animated explainer video or full-fledged TV and radio campaign, you want maximum quality with minimum B.S. Our curated network of marketing creatives is composed exclusively of low-maintenance, high-quality talent. The motto of our creative network is simple: If you don’t “get it,” you ain’t “in it.”
Flexibility & Efficiencies
Our Hub-and-Spoke Model gives you instant access to the highest-value resources. It also gives you far more flexibility to dial efforts up or down than you’ll find with in-house staff or working with a full-service agency. In addition, choose the payment structure that works best: retainer- or project-based. We know how people work in the real world, so we make it real simple to work with us.
Brand MapTM
Every brand needs a fresh set of eyes. Usually, it happens when you try to revamp your website and find yourself in a digital identity crisis. Who are we today? How have we changed? Who do we want to be 5-10 years from now? The 24K Brand MapTM has been used by organizations of all sizes and industries to set them on the right track—delivering a fresh perspective on your organization’s mission, vision, value proposition, key messages, voice and reason for being. While many traditional agencies offer this kind of service for $30-50K, we cut to the chase and provide exactly what you need, faster and for a more budget-friendly investment.
Traction by Gino Wickman
- Get a grip on your business.
- Do you have a grip on your business, or does your business have a grip on you?
- Don’t let common problems and frustrations run you and your business. Get a grip and gain control with the Entrepreneurial Operating System®.
- Inside Traction, you’ll learn the secrets of strengthening the Six Key Components™ of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
Rocket Fuel by Gino Wickman and Mark C. Winters
- The one essential combination that will get you more of what you want from your business.
- Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can thrive. You’ll also get advice to help Visionary-minded and Integrator- minded individuals find one another. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.
Get a Grip by Gino Wickman and Mike Paton
- Your journey to Get Real, Get Simple, and Get Results.
- How to get everything you want from your entrepreneurial business.
- Filled with familiar situations, real-world characters and detailed, fully-applied tools, Get A Grip vividly illustrates the right way to implement EOS® in an enjoyable fable format, making it easy for you to translate this story into results for your own business.
How to Be a Great Boss by Gino Wickman and René Boer
- What if your employees brought their “A-Game” to work every day?
- Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing—a great boss. In How to Be a Great Boss, Gino Wickman and René Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people.
- How to Be a Great Boss provides practical tools that you can apply immediately, allowing you to focus on improving and growing your organization and truly enjoy what you do.
What the Heck is EOS? by Gino Wickman and Tom Bouwer
- A complete guide for employees in companies running on EOS®.
- Help your employees understand what EOS is and WHY they should care.
- What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS® (Entrepreneurial Operating System®). An easy and fast read, this book answers the questions many employees have about EOS and their company.