• Increased annual policy sales 42% by repositioning Allstate Motorcycle from “protecting rides” to “protecting bikers” via agent-centric and passion-forward strategy. Allstategarage.com was shortlisted at 2008 Cannes. Received 2009 North American Bronze EFFIE Award for “We Speak Biker.”
  • Achieved record engagement and opt-in rate via largest multi-media Allstate college football sponsorship campaign to date: Bergwood.net, including first-ever online merchandise and CRM program.