• Managed $30MM+ local marketing and media campaigns across 500 stores and 5 co-ops, including pricing recommendations and sports sponsorship activation (Chicago Bulls/Blackhawks/Bears/Sky), resulting in highest cash flow, transactions and sales in the history of the co-op, during the thick of a U.S. recession.
  • Helped launched the new Dollar Menu at Breakfast, which reversed declining transactions, sales and gross profit while growing market share 4 points vs. Dunkin Donuts and Starbucks. (This program was the catalyst for McDonald’s nationwide turnaround behind All-Day Breakfast.)
  • Drove investment in National “Urban Re-imaging” Program to revitalize stores through insights from groundbreaking research efforts in downtown Chicago restaurants.